Back in mid-June, I was approached through the National Guard to help with a project where the United Services Organization (a.k.a., "The USO") was going to sponsor a concert specifically for the purpose of honoring the service and sacrifice of military families. The original name for the event was going to be "The Reverse USO Concert." The idea being that the USO traditionally has only gone out to the troops to entertain them in combat theaters. Thus the USO was "reversing" its intended audience. As I was asked to begin working on a logo for The Reverse USO Concert, I thought to my self... "Self, 'Reverse USO' ain't sexy." So I began thinking of alternatives.
What came immediately to mind was the way in which the civilian population of the U.S. was encouraged to support the war effort during WWII. There was the European Front, the Pacific Front, and... The Home Front. So I reached back and borrowed the term "Homefront" and built it into my logo design for the concert. The people at the USO loved it.
Anyway, I'm posting a lot of my artwork from the USO Homefront Concert as part of updating my portfolio. Hope you like it.











